Ryan Reynolds reveals how he designed the Peloton "And Just Like That" ad
Ryan Reynolds, 45, played a big part in creating the 40-second Peloton ad that’s gone viral in the wake of Mr. Big’s death in And Just Like That.
 The actor’s marketing company, Maximum Effort, produced the ad, which features Mr. Big, a.k.a. Chris Noth, alive and well flirting on a couch with sexy Peloton instructor Allegra (played by Jess King)
I literally met Dara [Treseder, CMO of Peloton] for the first time on Dec. 1. She emailed us right after the episode aired and we all knew just what to do,” he explained.
“We try to do these things in a way where everyone wins — Peloton, Chris and the show itself.”.
“It’s been really satisfying to work so hard so quickly toward something which is this much fun and have it work out.
The death scene caused a bit of a backlash for Peloton, as the company saw a decrease in sales and stocks take a tumble the day after the premiere.