What a $6.5 million Super Bowl ad can buy in digital media ?


Brands advertising in this year’s Big Game are reportedly spending $6.5 million for a 30-second spot.
And in light of the ongoing pandemic limiting live events and opportunities, the Super Bowl may be even more important for marketers this year.
With $6.5 million, buyers could get up to 650 million impressions on a Facebook advertisement!
On TikTok, Brands could get about 843 million impressions on a paid post for $6.5 million. According to a media buyer, TikTok’s CPM averages around $7.71.
$6.5 million could get a brand anywhere from 577,000 to 915,000 clicks on Instacart search ads.

Ahead of the Super Bowl, Instacart search ads come with a price tag ranging from $7.10 to $11.25, up from the average $5.70 to $9 range.
For $6.5 million, advertisers could get anywhere from 1.2 million to 1.7 million clicks on an Amazon sponsored display video ad
4.2 million Google search clicks could be purchased
At present, Google search ads are going from $1.55 to $1.90 cost-per-click, significantly up from the average $.20 to $1.16 thanks to the Super Bowl, per a media buyer.
For $6.5 million, advertisers could also get 30 days of TikTok branded hashtag challenges..
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